How to Remember What You Read

Read and be delighted with it.


A great place to start with book retention is with understanding some key ways our brain stores information. Here are three specific elements to consider:

  1. Impression
  2. Association
  3. Repetition

Let’s say you read Dale Carnegie’s How to Win Friends and Influence People, one of our favorites here at Buffer. You loved the information and want to remember as much as possible. Here’s how:

Impression – Be impressed with the text. Stop and picture a scene in your mind, even adding elements like greatness, shock, or a cameo from yourself to make the impression stronger. If Dale Carnegie is explaining his distaste for criticism, picture yourself receiving the Nobel Prize for Peace and then spiking the Nobel Prize onto the dais.

(Another trick with impression is to read an important passage out loud. For some of us, our sensitivity to information can be greater with sounds rather than visuals.)


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